Penetrating the market through the temporary selection

The basic product range of Systembolaget consists of a selection of products which are available throughout the year.

In addition, Systembolaget each year also offers a number of products for purchase on a temporary basis.

As we are working with quality-focused winemakers, many of which are producing wines in smaller series, targeting Systembolaget's temporary selection constitutes a viable strategy.

An example of a highly successful launch is provided by Mullineux & Leeu Family Wines.

The South African producer came on board in 2013 and since then Terrific Wines has managed to place a number of its wines in the temporary assortment.