Success through focus on the long term

In Sweden, just making it onto the shelves of the retail monopoly is not enough.

In order to remain there, dedicated and sustained work is a necessity.

As an importer, good relationships with both the monopoly Systembolaget as well as various wine journalists are a must.

The business of Terrific Wines is based on patience and a long-term focus.

It takes time to establish oneself in Sweden and successfully claim a place in the minds of reviewers, consumers and the monopoly.

One such success story is provided by Terrific Wine's cooperation with Vintage Wine Estates and particularly by the performance of the latter's Girard wines.

In spite of the wine never gaining any ecstatic reviews by Swedish wine journalists, Girard Old Vine Zinfandel has managed to survive year after year since its launch in 2011.