Getting listed through the ordering assortment

Obtaining a place in the assortment of the Swedish retail monopoly, Systembolaget, is a very desirable goal for wine producers all over the world.

Usually, this goal is achieved by responding to calls for tenders.

However, it is also possible for a product to qualify for a spot in the permanent assortment through strong sales in what is known as the ordering assortment.

Chateau Montelena is one of the truly legendary producers of California.

Montelena hadn't been present on the Swedish market for decades when its cooperation with Terrific Wines began.

Focusing on the ordering assortment and following a thorough launch plan, Terrific Wines was able to successfully reintroduce the winery to the Swedish market.